"We provide knowledge and information about CGMP and Quality Systems to the Life Science industry"

Compliance Seminars®

Life Science industry

Tools to Decrease Human Errors
– within Life Science Organisations

Have you ever wondered why there tends to be an unsatisfactory rate of personnel related discrepancies despite employees receiving continuous training?

Working within the pharmaceutical or medical device discipline, you are aware of how imperative it is to maintain high standards of compliance. Mere mistakes resulting from poor personnel handling are just not acceptable!

What if there was a way to significantly decrease those inconsistencies in the workplace? What if you could compel not only employees, but also Customers/Suppliers to behave in a desired manner?

In this fun, yet highly informative course, you will be introduced to the idea behind decreasing human errors through behavioral science, covering: methods of persuasion, choice architecture, nudging, and behavioral design. You will also understand the process the mind goes through when having to make changes. You will then analyze previous case studies alongside the instructor and finally utilize theories and tools that have been validated to work to shape and change behavior.

This lesson is 65% theoretical (with countless examples) and 35% practical (quizzes and group work is given).

Course outline:

    Day 1
  • Introduction – Humans are Rational!
  • An Explanation for Personnel Related Discrepancies within the Workplace
    • KAP model explanation
    • Cognitive Biases*
    • Internal and External Barriers
  • Utilizing Behaviour Science Models to Change Poor Behaviour
    • Stages of Change
    • Change is Hard – Elephant & The Rider
    • Motivational Phase
    • Tone’s Health Action Model (Group Exercise)
  • The Validated Science of Persuasion (covering relevant principles/effects)*
    • Triggers
    • Priming
    • Anchoring Effect
    • Contrast Effect
    • Reciprocity Principle
    • Consistency Principle
    • Commitment Principle
    • Social Proof (Group Exercise)
    • Liking Principle
      • Similarity Bias
      • Mere Exposure effect
      • Compliments
    • Contact & Cooperation Principle
    • Authority Principle
  • Introduction to Choice Architecture*
    • Incentives
    • Understand Mapping
    • Defaults
    • Give Feedback
    • Expect Error
    • Structure Complex Choices
  • Day 2
  • What is Nudging
    • Practitioner’s Guide to Nudging
      • Dimensions of Nudges*
      • Design stages
    • Nudging, Persuasion, and Choice Architecture: Case Studies - Quiz
    • Creative brainstorm with Instructor (solve a problem with NudgeThem© Tool kit)
  • Bring/discuss a problem from work
    • Group Work: Map the context of a workplace problem derived from human error
    • Group Work: Identify Levers and Select Nudge
    • Group Work: First Design framework
  • Present and feedback from instructor

*Quizzes will cover these areas throughout the course

Learning objectives:

By the end of the two-day course, attendees will gain the skill set necessary to know which construct the behavioral issue(s) originates and the steps needed to initiate the stages of change. This course will provide the attendees with more tools to strengthen their competences within:

  • Strategic change management
  • Behavioral analysis
  • Persuasive Organizational communications
  • and Creative innovation

They will also have a general understanding on which behavioral strategy/strategies should be considered when needing to fix a problem or increase a good behavior (each discrepancy must be approached independently). Attendees will also have a solid sense of mapping the context of the unwanted behavior and know the process needed for proper design steps to the behavioral strategy elected

Who should attend:

This course is intended for:

  • Team Leaders and Management within Quality Assurance and/or Production/Product Supply
  • Specialists, Professionals, and/or Project Managers responsible for change management, strategic operation, stakeholder management, training and/or global communication
  • Internal/External Lead Auditors
  • Team Leaders and Management within Regulatory Affairs and Research and Development should also attend
  • Risk management personnel, Compliance, and/or Health and Safety specialists

Learning Outcome:

Participants are expected to remember, understand, apply, analyze, evaluate, and create around the concepts and principles taught during the course. See the following for a more detailed outline:

REMEMBER: Recall facts and basic concepts 
Define theories, principles, and methods described – duplicate exercises performed – List behavioral strategies
UNDERSTAND: Explain ideas or concepts
Classify the construct of the behaviors in question– Explain how to use models and principles –Recognize and Locate the need for a behavioral strategy
APPLY: Use information in new situations
Sketch out tools needed - Implement relevant principles for desirable change
ANALYZE: Draw connections among ideas
Differentiate and Organize data from mapping - Experiment with results from brainstorm – Question/Test & repeat
EVALUATE: Justify a stand or decision
Critique data- Appraise appropriate outcome 
CREATE: Produce new or original work
Design the behavioral approach- Investigate its effectiveness – Reanalyze, if and when needed



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Comments from our participants:
"The course leader was very engaged and energetic."


Course facts

Course no:
Pharmaceutical and Medical Device industry

GMP region:

Kristina Smith Hansen
Kristina Smith Hansen,
MilCor Consulting

Date, location and venue:

19-20 October 2020, Copenhagen
Tietgensgade 65    
(Entrance from Kvægtorvsgade)

Register by 7 Sep - Save 1 500 DKK (€ 200)

This course is offered in-house.
Click here for more info and inquiry form.

2 days
Day 1: 09.00 - 17.00 (Registration 08.30-09.00)
Day 2: 09.00 - 16.30

Price (excl. local VAT):
Register by 7 Sep and save 1 500 DKK (€ 200)
Until 7 Sep: 15 270 DKK (€ 2 050)
From 8 Sep: 16 760 DKK (€ 2 250)
incl. course material (pdf), lunch and refreshments

Note. Due to tax/VAT regulations within the EU (for courses/seminars/conferences), the course fee is invoiced in the local currency and local VAT is added.
Accommodation is NOT included in the course fee.

For groups registered and invoiced together for the same course we offer the following quantity discount:
3 persons or more 15%
We do not offer or practice any general company discounts without commitments and/or written agreements.

Course material (Handouts)  
No printed course material will be provided on our courses*.
This is primarily to protect the environment. Therefore, we encourage you to bring a laptop / tablet to the course - it is possible to make notes in the PDF file you will have access to.
3-5 days prior the course you will receive a download link for the course handouts as a PDF.
Note pads and pens will always be provided at the venue.

Cancellation policy - Compliance Seminars®  

Cancellation of registration:

Registration is binding and when you have received our confirmation the following conditions are known and accepted. If you for any reason is unable to attend, substitution is always possible and preferred.
All cancellations and/or substitutions must have been communicated with and confirmed by us.
Cancellations received less than 30 calendar days before course start are subjected to a service charge of 150 € (Euro)/registered course day as compensation for additional administrative burden and for non refundable part of the conference reservation. Cancellations received less than 14 calendar days prior the course, or failure to cancel or "no-show", will be charged in full.

Cancellation of courses: Courses may be cancelled by the organizer if bookings fail to reach minimum numbers (normally not later than 30 days prior the course start), or due to other reasons beyond our control. In such circumstances charged course fees will be refunded, credited, or granted to attend another course for the same value. NOTE! Key2Compliance AB is NOT responsible or liable to any costs in conjunction with a cancelled course. If you need to book flights way ahead (+35 days prior the course) check with us before finalizing the purchase of flights and/or hotel accommodation for an update on the registration situation.